Le lexique de la Communication Digitale

Accessibilité numérique

Adblock

Adwords

Algorithme

Analytics

API

App mobile

Backlink

Blogging

Branding

Campagne Marketing

Community Management

Content Marketing

Conversion

Cookie

Crowdfunding

Data Mining

Digital Asset Management (DAM)

Display

Domaine

E-commerce

Email marketing

Engagement

ERM (Enterprise Relationship Management)

Facebook

Hashtag

Hashtag

Hashtag

Inbound Marketing

Inbound Marketing

Inbound marketing

Influenceur

Influenceur

Influenceur

Instagram

Instagram

Instagram

JavaScript

Landing Page

Lead

Lien hypertexte

Marketing automation

Media planning

Moteur de recherche

Moteur de recherche interne

Netlinking

Newsletter

Offboarding

Onboarding

PageRank

Pay-per-click (PPC)

Persona

Plateforme de social media

Référencement naturel (SEO)

Réseau social

Responsive design

SEA (Search Engine Advertising)

SEO (Search Engine Optimization)

Social media

Social selling

Storytelling

Stratégie digitale

Targeting

Taux de conversion

Taux de rebond

Tracking

Tunnel de conversion

Viralité

Visibilité

Web Analytics

Web Design

Webmarketing

XML

Zero-party data